Leading the way in sports and fitness performance equipment

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ASSIST Creative Resources Ltd are the UK distributor of choice for specialist quality brands focused on sports and fitness performance monitors.

Brands distributed by ASSIST include Timex sports watches, Timex heart rate monitors, Timex Bodylink Systems, Timex healthcare, Timex Active, Tanita Body Fat Analysers, Shotz sports nutrition products, Powerlung respiratory training products, Physicool, Oregon Sports & Fitness and SmartHealth heart rate monitors that work right off the wrist.

ASSIST is highly focused throughout the UK and Ireland and increasingly Europe. We service the retail requirements of stores from single and multi-site independent stores to national accounts and mail order operations.

Our sales team operate as territory managers and have responsibility for growing the business across all markets segments and channels within their territory. Supported by our marketing department and office based sales administrators, we distribute widely into three key market segments:

  1. Marine & Mountain Extremes - our distribution is focused on extreme sports stores from diving (sub-aqua) to paragliding, power-kiting to windsurfing, downhill boarding to downriver canoeing and wild-water rafting. Typically specialist extreme sports stores whose inspiration comes from the depths of the oceans to the peaks of mountains and all the wind, water & kinetic energy in between.

    Our distribution business supplies and services every aspect of outdoor retail from specialist extremes sports stores to general outdoor stores.
  2. On Road, Off-Road and On Track - we specialise in distributing sports and fitness performance products focused on running, walking and cycling to a very wide range of sports specialist stores and general sporting goods retailers.

    We are especially focused on distribution to specialist running sports stores throughout the UK and Ireland.
  3. Take Good Care of Yourself - specialist distribution of fitness and health monitors geared to those with an active lifestyle. Typically our distribution service supplies pharmacies/chemists, fitness equipment stores, health store retailers and retailing health clubs. Total UK distribution whilst still supporting and servicing the requirements of retail stores on the high street is a major factor in our distribution business. We also offer complete solutions for mail order and web-store based retailers.

Quality of Service

Distribution of sports technology is more than just warehouse logistics. We provide complete technical support (including end-user customer support), repair and warranty handling and trade account facilities in addition to marketing support and field sales support.

Partnership and Development

Seamless sales, distribution, customer service and technical support, production planning, product development research and marketplace qualification developed alongside creative marketing and media campaigns.

"The values of a family run business with distribution bringing global brands to local markets"

Steve Raven

Steve Raven CEO
July 2008

ASSIST creative resources ltd
Unit 7 Ash Road South
Wrexham Industrial Estate
Wrexham
LL13 9UG

Tel: 01978 664743 
Fax: 01978 664702
Email: Via our Contact page

D-U-N-S® Number: 53-633-3578
CRO Registration Number: 3438212
VAT Number: 700982447