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The ASSIST team have a few events happening over the next few weeks, so if you would like to get involved just turn up and join the SHOTZ Sports Nutrition Squad.
London Triathlon 1st - 2nd August @ Excel London Docklands Shotz and Timex Ironman - visit the Tri and Run stand
The Bike Factory Chester 8th August from 9am - Shotz sampling and nutrition for sport information experts
One Planet Adventure Wednesday 12th August 4pm onwards - Shotz evening with demo and nutrition for sport information experts
Taskers Sports Friday 14th August 1pm onwards - Shotz Sampling and nutrition expert for combat sports and multi sports athletes
Bourne Sports Saturday 5th September 8am-1pm - Bourne Sports breakfast run Shotz demo day and nutrition for sport and compition experts in-store
If you are interested in holding a day at your club, event or store then please contact sales@assist.co.uk to get this booked.
Jason English has won the Adrenalin World 24 Hours solo mountain bike race in Canmore Alberta Canada.
Jason, who rides for BMC, took part in the event over the 25th-26th June 2009. We at Shotz Sports Nutrition are proud to sponsor a dedicated and commited athlete such as Jason, as we believe he lives by the same motto as we do, "You only get out what you put in". We think Jason is a case in point.
Jayson Rees Hughes, a seasoned Ironman Triathlete and cyclist, will be racing at Ironman UK which this year is being held in Bolton, Lancashire.
Jayson has spent many years racing bikes both on and off road, and in recent years has focused his training on Ironman and Triathlon events. We at ASSIST are proud to be supporting Jayson in his training and event nutrition. Jayson is a Shotz Sports Nutrition user and, fingers crossed, many more personal bests will be achieved.
Anyone wishing to join Jayson as a Shotz User pease visit the Shotz pages on www.assist.co.uk. Keep Riding!
Everyone who has run a competitive event in search of that elusive personal best can testify to the pain that they go through. Now you can help alleviate that pain - and improve sporting performance - with Wild Bean CarboShotz Energy Gel, the latest addition to the fast-growing range of Shotz Sports Nutrition products.
Containing 80mg of caffeine in each 45g sachet, not only does Wild Bean CarboShotz Energy Gel provide the body with the carbohydrate reserves it needs in endurance activity, it also provides a 'caffeine kick' when you need it most.
Caffeine is a naturally occurring compound found in the leaves, nuts and seeds of various plants and can exert a positive benefit across the energy spectrum (from events ranging from seven minutes to several hours).
Studies on the effect of caffeine on athletic performance have shown that ingesting caffeine approximately 60 minutes prior to the start of exercise will improve endurance by a whopping 12.3 per cent. This equates to taking a massive 22 minutes of a 3-hour marathon personal best!
It's not just physical performance where caffeine can play a valuable role. Take a Wild Bean CarboShotz Energy Gel and your perception of how much your body is exerting itself will reduce. In other words, the caffeine will mask the effects that fatigue would be having on your body, which means you'll feel better - and run faster!
Don't take our word for it: try Wild Bean CarboShotz Energy Gel today and feel the effects for yourself. We're sure you'll notice the difference!
Dose - Higher intakes of caffeine will not always result in an increased performance benefit. Studies suggest that a caffeine intake of 1-3mg/kg body weight improves performance. The key to understanding what will work for you is to try caffeine in training and during events to see what benefit it has. The maximum concentration of caffeine in the body is typically attained within one hour, so runners should consume caffeine 60-minutes prior to exercise.
Diuretic - One of the most commonly held assumptions about caffeine is that it's a diuretic. Caffeine is a diuretic in resting conditions but not during exercise, so there's no reason why athletes should avoid using it in training and races.
WADA - Caffeine was prohibited among athletes by the World Anti Doping Association (WADA) until 1st January 2004. However, caffeine ingestion is subject to several factors including genetics, prior ingestion of caffeine, gender, exercise, diet and use of certain drugs shown to affect the metabolism and thus the half-life of caffeine. Therefore, WADA has struggled to find a consolidated position on caffeine and it currently remains off the list of prohibited substances.
Sport specific - Caffeine is proven to boost performance in endurance sports (eg running, cycling and rowing), prolonged high intensity intermittent sports (eg football, rugby), and may also be beneficial to racket-based sports. Caffeine appears to protect against fatigue towards the latter stages of the match, while also helping gain the mental edge.
-ENDS-
For more information on about this press release, please contact the media division:
Tel: 01978 664743
media.centre@assist.co.uk
For additional SHOTZ product information: www.assist.co.uk/brands/shotz
The annual Fire Fit conference took place in July with represntatives from all over the UK Fire service in attendance.
Darryl Griffiths a, former Western Australian Fire Fighter and owner of Shotz Hydration, was flown over from Australia to present to UK Fire Fighters the importance of having a good hydration strategy in place to combat the associated risks and avoid dehydration or hyponatremia.
"ASSIST have always worked closely with the UK Fire and Rescue service and its great that we can yet again bring in more expertise and products to help safeguard our UK Services", Said Simon Bradeley, Sales Manager at ASSIST.
Anyone wishing to have more information on Shotz or Hydration strategy please contact sales@assist.co.uk
In what is known as the toughest mountain bike challenge in the world, the TransAlp Challenge covers 600kms and 20,000m of vertical climb in just 8 days with over 550 race teams taking part in this breathtaking event.
This year Team B Safe and Alf Jones Cycles will be using Shotz Nutrition products to fuel this epic race. Carle Demaine, Andy Taylor, Grant Steele and Tony Carter make up the teams supported by Shotz Sports Nutrition products and are all skilled and experienced riders who have been training for the events over the last year. The Teams have all left the UK in preparation for the start in late July.
The guys will be posting regular updates on the ASSIST website, so keep checking back for more information to find out how the teams have gone on each day. Team B Safe are competing for The Hospice of the Good Shepherd in Chester. Good luck guys and dont forget to keep loading the Shotz.
Leisure Industry Week 2009 is almost here and fitnessASSIST will be servicing the needs of sports scientists and the fitness industry once again.
This year will see fitnessASSIST launch issue 17 of their resource and product brochure to fitness professionals. This annual event has grown year on year and in 2008 fitnessASSIST distributed a massive 75,000 copies to the UK - a figure which should be surpassed again this year.
Issue 17 is another step forward in assisting UK fitness professionals to become the best in the business and giving them access to the best technology and innovations available worldwide to our industry.
If you would like to put your order in for issue 17 then please contact sales@assist.co.uk. You can visit fitnessASSIST at LIW from the 22nd-24th September 2009 at the Birmingham NEC, stand no. H176.