sportASSIST, the UK's leading distributor of sports specialist products, is launching a new campaign to promote its CarboSHOTZ Energy Gels' ability to improve endurance performance.
Dubbed ‘Avoid the Wall', the campaign is designed to educate endurance athletes of all standards about the potential for ‘hitting the wall' - the point in a race or training when the body's glycogen stores are used up - and how they can avoid it by using a quality carbohydrate-based energy gel such as CarboSHOTZ.
The average runner, for example, can store approximately 8000 kj or 2000 kcal of glycogen in the liver and muscles; this is enough for 18-20 miles. When glycogen runs low our bodies are forced to burn fat to compensate. Fat is not as easily converted into glycogen. At this point the runner will experience a dramatic increase in fatigue - this is known as ‘hitting the wall.'
CarboSHOTZ Energy Gel is a complex carbohydrate liquid/gel that is designed to fuel the active muscles during activity. The science behind CarboSHOTZ gels is to minimise the amount of time required to process food into glycogen - and therefore help people avoid the wall altogether!
So convinced is sportASSIST of the effectiveness for CarboSHOTZ for endurance sports like running, cycling and triathlon that it is offering 100 people the chance to get their hands on free energy gels - to try the product for themselves in an upcoming event.
All people need to do is visit the ASSIST website and look for the ‘Avoid the Wall' icon or alternatively register at: www.assist.co.uk/avoidthewall
There they can register their contact details - and be sent their free product. They'll have to be quick - the offer is open to the first 100 people to register with the site.
sportASSIST will also be encouraging the users to email back their experiences of using the product to a dedicated email address, complete with details of the event, how they fared - and whether that was better than their previous performance.
Steve Raven, managing director of sportASSIST, believes people will be surprised when they see the results. "There are plenty of energy gel products on the market, but we believe that CarboSHOTZ is unique," he says. "What differentiates the CarboSHOTZ Energy Gel is that it is low in sugar, is gluten free and does not contain any fructose, it is a simple formula and for good reason.
"The Avoid the Wall campaign is our attempt to educate endurance athletes about the benefits of fuelling their bodies properly. We believe that, by using CarboSHOTZ, people of all abilities will see the benefit - and hopefully avoid that wall!"
-ENDS-
For more information on about this press release, please contact the media manager:
Mark Wilson
Tel: 01733 810902 or 07773 772864
media.centre@assist.co.uk
For additional SHOTZ product information: www.assist.co.uk/brands/shotz