Everyone who has run a competitive event in search of that elusive personal best can testify to the pain that they go through. Now you can help alleviate that pain - and improve sporting performance - with Wild Bean CarboShotz Energy Gel, the latest addition to the fast-growing range of Shotz Sports Nutrition products.
Containing 80mg of caffeine in each 45g sachet, not only does Wild Bean CarboShotz Energy Gel provide the body with the carbohydrate reserves it needs in endurance activity, it also provides a 'caffeine kick' when you need it most.
Caffeine is a naturally occurring compound found in the leaves, nuts and seeds of various plants and can exert a positive benefit across the energy spectrum (from events ranging from seven minutes to several hours).
Studies on the effect of caffeine on athletic performance have shown that ingesting caffeine approximately 60 minutes prior to the start of exercise will improve endurance by a whopping 12.3 per cent. This equates to taking a massive 22 minutes of a 3-hour marathon personal best!
It's not just physical performance where caffeine can play a valuable role. Take a Wild Bean CarboShotz Energy Gel and your perception of how much your body is exerting itself will reduce. In other words, the caffeine will mask the effects that fatigue would be having on your body, which means you'll feel better - and run faster!
Don't take our word for it: try Wild Bean CarboShotz Energy Gel today and feel the effects for yourself. We're sure you'll notice the difference!
Dose - Higher intakes of caffeine will not always result in an increased performance benefit. Studies suggest that a caffeine intake of 1-3mg/kg body weight improves performance. The key to understanding what will work for you is to try caffeine in training and during events to see what benefit it has. The maximum concentration of caffeine in the body is typically attained within one hour, so runners should consume caffeine 60-minutes prior to exercise.
Diuretic - One of the most commonly held assumptions about caffeine is that it's a diuretic. Caffeine is a diuretic in resting conditions but not during exercise, so there's no reason why athletes should avoid using it in training and races.
WADA - Caffeine was prohibited among athletes by the World Anti Doping Association (WADA) until 1st January 2004. However, caffeine ingestion is subject to several factors including genetics, prior ingestion of caffeine, gender, exercise, diet and use of certain drugs shown to affect the metabolism and thus the half-life of caffeine. Therefore, WADA has struggled to find a consolidated position on caffeine and it currently remains off the list of prohibited substances.
Sport specific - Caffeine is proven to boost performance in endurance sports (eg running, cycling and rowing), prolonged high intensity intermittent sports (eg football, rugby), and may also be beneficial to racket-based sports. Caffeine appears to protect against fatigue towards the latter stages of the match, while also helping gain the mental edge.
-ENDS-
For more information on about this press release, please contact the media manager:
Mark Wilson
Tel: 01733 810902 or 07773 772864
media.centre@assist.co.uk
For additional SHOTZ product information: www.assist.co.uk/brands/shotz