PRESS RELEASE:
ASSIST creative resources Ltd
Release date: Tuesday, 07 April 2009 18:42
Media Division Takes Shape
ASSIST creative resources Ltd announce
key new personnel to work in their Media Division. This announcement will further enhance the company's capabilities to provide a highly
technical sports technology distribution service following the creation of its
Media Division in January 2009. Today we are pleased to announce the media
strategy is taking shape with the appointment of new personnel.
ASSIST creative resources Ltd has recruited key personnel to work in its recently-created media division, following the appointment of former Running Fitness Magazine publisher Mark Wilson as media manager. Mark will take
overall responsibility for the media strategy at ASSIST and will report
directly to Steve Raven (CEO). Bringing more than eighteen years of experience
to the role, the former publisher and commercial manager will be looking to
quickly harness the core strengths of the individual brands in an effort to
further strengthen them as leaders in their respective marketplaces.
"ASSIST clearly understands the sporting sector and mentality better than most. I'm delighted to be working alongside a company that understands the fundamental importance of core credibility. I believe this places ASSIST in an enviable position moving forwards; these are truly exciting times," he said.
The Media Division will be unveiling many innovative new media strategies across a wide variety of communication platforms over the next few weeks. You can keep up to pace with the development by visiting our press room http://www.assist.co.uk/press-room or emailing media.centre@assist.co.uk
The fitness and sports technology distribution division of ASSIST
creative resources Ltd, sportASSIST, specialises in products that enable the
consumer to get the most out of their sport and fitness training.
Distribution of quality market-leading technology that is highly innovative and
easy to use is at the heart of sportASSIST's strategy. Building on ASSIST's
established credentials as a leading distributor of groundbreaking technical
products, sportASSIST offers a complete UK & Ireland sporting goods and
outdoor equipment distribution service, including field sales, technical
support, servicing & repair, marketing support, media management and
product testing & research development services. The company's integration
of these wide-ranging capabilities assures its position as an innovator in
technical sports product sales, marketing and product research systems.
sportASSIST is a leader in sports technology distribution and much of its
success is due to it being highly integrated into the manufacturers operations,
enabling ASSIST to build long-term partnerships with its key brand partners.
ASSIST's current brand partners are: Timex Ironman, Timex sports & fitness measurement, Shotz sports nutrition, PowerLung respiratory trainers, Physicool cooling and compression products, Oregon Sports, Tanita professional & consumer body fat analyser scales, Cardiosport heart rate monitors, Harpenden skinfold calipers, Omron blood pressure monitors & pedometers, with more sports brands teaming up with ASSIST on a regular basis due to a growing reputation for strong sales-generating philosophies.
ASSIST creative resources Ltd was founded in 1992, incorporated in 1997, and today operates a global business representing 20-plus international brands in the UK & European markets. ASSIST creative resources Ltd operates through seven highly focused and specialised divisions to deliver its unique sales distribution services for its brand partners.